Not cheap but priceless!
1. You do not travel to Iceland to buy cheap liquor.
Brennivín tastes cheap but it is still rather
2. Neither you visit Iceland to spend an arm and a leg to have a glas of decent malt.
3. Besides all the beauties of the Icelandic nature, the hearty food (lamb, foal, puffin, whale, Hákarl = fermented shark, Súrir hrútspungar = sour ram's Testicles, Svið = sheep's head, Kútmagar = Fish stomach, Slátur = Blood Pudding)…) and the friendliness of the Icelanders, …
... it is just great to have a whisk(e)ybar in Iceland.
Sometimes you do not care for the money and just want to have a good malt with friends.