Average Shop Price on Whiskybase

On Whiskybase we display Average Shop Price for every bottle. We calculate this average as the median of all current shop listings. This means we’re showing the middle value, not the “arithmetic average,” of asking prices. This gives you an “at a glance” sense of what a bottle is actually listed for today, at whisky shops around the world.

We calculate Average Shop Price every time a verified shop listing is added or updated. This means that sometimes you may see an Average Shop Price that is significantly higher or lower than the bottles currently listed for sale. 

For bottles with no active listings, we display Last Average Shop Price, calculated as the median of the most recent shop listings. 

Note, asking prices for bottles in the Whiskybase Marketplace are not included in the Average Shop Price calculation.

Median vs Average

Median
Average

Before May 2025, we displayed an “Average Value” for each bottle. This was calculated as the arithmetic average (also known as “the mean”) of all known asking prices. Because the price displayed was the average asking price, rather than the median, the displayed price could be heavily influenced by outliers, like very low or very high asking prices. In short, the price displayed wasn’t always a good “at a glance” tool for gauging a whisky’s shop price.

Be careful: shop prices are not the same as a whisky’s value  

Shop prices are asking prices, in other words they are what sellers might hope to get for a bottle. Market value, however, is the price at which a whisky actually sells. The best way to track global whisky values is at auction, where real sales prices—not asking prices—are known. 

Whiskybase Plus members have access to current Auction Value for every bottle in their collection. So, if tracking the value of your whisky is important, or if you’re considering buying or selling a whisky at auction, upgrading to Whiskybase Plus is essential.

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