[May, 2017]  NAS = Never Accept Stupid marketing!  Due to heavy snowfall (caused by global warming, what else?) the roof of several Glenfiddich warehouses collapsed and damaged some casks that had to be bottled subsequently.  This was all just ordinary Glenfiddich stuff, nothing special.  But then a great marketing genius of Glenfiddich created the story of the "Snow Phoenix" and all of a sudden the ordinary Glenfiddich transformed into something very special worth up to ten times of its original release price today.  I never bought a bottle of this stuff as I generally do not believe into marketing fairytales.  Nevertheless as I have the chance to try a sample today I am quite curious...

To be honest, this is easy-to-drink Glenfiddich as I drank a lot of comparable Glenfiddich releases before - nothing special about it that is worth any price premium (and by the way, the distillery itself demanded no significant price premium upon its release).  The nose is soft and shy as all Glenfiddich noses.  The mouthfeel is gentle and a little peppery, nothing remarkable about that as well.  And the taste is very sweet with just hints of fruits and chocolate as is the finish of medium length. 

So why the hell should I pay more than 40-50 Euro for such an ordinary dram - just to believe into the mysterious "Snow Phoenix"?  This is the perfect example of a small-scale self-reinforcing whisky bubble - so everyone with a clear mind can easily extrapolate what this means with respect to the overall whisky bubble that is inflating day by day...

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