There is smoke, but it's very subdued and low, it's more of a wood smoke that's distinctly different from Islay or maritime smoky notes. This is a smoky note that whiskey drinkers who are not used to smoking might also like. Overall, like the other two Seven Seals whiskeys, the aromas are very light and reserved, no age and no complexity or depth can be felt. The same applies here: Young whiskey that can hide its youth well and invites you to drink it.
You don't have to waste a lot of words. No off notes, no noticeable youth but also no age, no maturity - drinkable whiskey with some smoke that remains quite generic and arbitrary. Vanilla and smoke are the most prominent of the aromas, with fruit remaining in the background. But they are all quite arbitrary aromas with little character of their own.
The finish is a bit longer due to the smoke. But it's not exciting or stimulating.
Sure, the whiskey's ok. But nothing more. This is standard supermarket style, but not €60+ whiskey. And that's why this whiskey is annoying. Smokey and young? Many distilleries from Torabhaig to Staoisha (Bunnahabhain) can do that. But mostly with their own character.