...and this release is a perfect example of that strategy. The quality is abysmal but they sell it for a hell of money (in a fancy packaging). This is a dram for all who prefer design over taste - I do not. To be honest, I would not spend any money on such a whisky (because I do not enjoy any low-quality drink)...
The colour is deep copper and the nose offers a dirty modern sherry profile that is ... nothing else than weakish. There are almost no pleasant aromas to find (like fruits, honeys or spices) but many dull "artificial" ones (old papers, candlewax, matches, brackish water). This is not even a shadow of the great HP noses of the past.
The taste is sulphur-spoiled (matches) and dominated by bitter flavours. Later some chocolatey flavours pop up but even they are not able to turn this profile into something good. Water just strengthens the sulphur both in the nose and on the palate, I do not like this dram neither neat nor reduced.
The initial mouthfeel is warming and sulphurous-coating (this unpleasant scurfy impression) and turns bitter-drying over time. The finish is long what is no advantage in this case. It starts bitter-astringent and gets even more bitter and more astringent towards the end. Sorry, but I used the spittoon.