The email was titled - Fancy owning a part of Whisky Hammer?
Your thoughts please, I believe all members who are registered for Whisky hammer will have got this email, interesting concept to say the least?
Is this a good thing or not?
There was scant information on projected returns, that is what stuck me.
Just over 3 and half years ago we were making final preparations with our web developers for our first ever whisky auction which launched in March 2016 - an incredibly exciting and nerve-racking time that both of us remember vividly!
We started the business given our existing passion for whisky, and our ever-growing collections at the time led to us both developing an expertise in the whisky auction market and associated valuation metrics.
Roll forward to now - Whisky Hammer has grown to become one of the UK's leading whisky auction websites, auctioning around 1,400 lots per month to our global market place of over 13,000 whisky enthusiasts, managed by a crack team of 5 legends (and us!).
Despite what many people think, growing a business such as Whisky Hammer in a competitive landscape is not as easy as it looks! But with the help of our members we have been able to build upon constant feedback and learning to continuously develop - we have never taken our foot off the gas in striving to be the best, and we will continue to pursue this mission going forward.
We want to personally thank you, and all of our members, for your support over the years.
OK get to the point...
Today, we are delighted to announce the next phase in our growth journey - we feel the moment is right to commit to build a new premises for Whisky Hammer to allow the auction business to continue to develop, alongside launching our plans for Still Spirit Ltd - a whisky retail business and bespoke tasting room to strategically run alongside Whisky Hammer.
The growth to date has been great, but we are just getting started...
...and that's why we want to invite our members to become shareholders in our business, quite simply because you are the reason that Whisky Hammer has reached this pivotal point.
Next week, we're opening Whisky Hammer up for investment on the crowdfunding platform Crowdcube, enabling you to obtain equity in our company, share in its success and benefit as it grows.
We could keep things as they are, but we want to push the boundaries. We want to offer a more all-round experience for our members, alongside bringing a greater volume of hard to find bottles to our auctions. Our current auction size is constrained by premises space so a bigger premises is essential to achieving our goals.
We could finance our plans using traditional straight forward bank loans - but the idea of developing a community of whisky-passionate shareholders that already share our love for 'all things whisky', and who can continue to help our business strive, is much more appealing.
The Crowdcube investment will give us the rocket fuel we need to take our business to the next level and we would be delighted if you, our founding members, could join that journey.
Interested? Intrigued? Or just a little bit curious? Watch our pitch video below for more information.
The official Crowdcube campaign will go live to the public in the coming weeks, however before this time we want to give you and our other founding members the exclusive 'first chance' opportunity to buy shares on Crowdcube ahead of the public launch.
There will only be a limited number of shares on sale, so it makes sense to offer these to you guys first! Keep an eye on your inbox as this exclusive 'private launch' will open on Monday (14th October). To be sure that we e-mail you first, you can request to be an 'early-bird' investor by adding your name to our mailing list using the following button:
Register Here For An 'Early-Bird' Invite
Investment will start as little as £10 with various perks along the way for certain milestones - more information on this will follow when the campaign goes live.
Importantly, we have obtained pre-approval from HMRC to confirm our shares will be eligible for EIS tax relief, which will permit certain UK investors to receive up to 30% tax relief on the investment - another reason why we want to offer this opportunity to our existing members first!
If you have any questions - please drop us a line at firstname.lastname@example.org.
Thanks, as ever, for your support.
Daniel & Craig Milne
(Brothers and Co-Founders)
PS - investments of this nature carry risks to your capital as well as potential rewards. Approved as financial promotion by Crowdcube Capital which is authorised and regulated by the Financial Conduct Authority (no. 650205).