Whiskybase
Badge

Whisky talk

Everything about whiskies

Style over Substance ?

karloff
Specialist Specialist
Posted on 08-10-2014 at 21:03 pm

David Beckham has launched a new whisky which he erm! cough! cough! help create with Diageo.

Take a look at this and tell me what you think.


I'd rather have a bottle in front of me than a frontal lobotomy. Tom Waits
karloff
Specialist Specialist
Posted on 08-10-2014 at 21:08 pm

Sorry for some reason it won't accept the link.

Just put David Beckham launches new whisky in your search engine.

Cheers

I'd rather have a bottle in front of me than a frontal lobotomy. Tom Waits
karloff
Specialist Specialist
Posted on 08-10-2014 at 21:10 pm

http://www.haigclub.com/en-row/home/

There you go.


  Edited on 08-10-2014 at 21:11 pm
I'd rather have a bottle in front of me than a frontal lobotomy. Tom Waits
Whisky Hamster
Member Senior Senior Member
Posted on 09-10-2014 at 00:05 am

Quote from two articles:

[...] Seen by many to be Scotland's hidden gem, single grain whisky is being predicted by experts as the next trend in whisky.
[...] The 40% abv spirit has a recommended retail price of £45 for a 70cl bottle.

Jep, from the looks of it, it's a NAS grain whisky in a fancy(?) blue bottle. Worth its money? We'll see. Not me though, probably. Old grain whiskies could be, or better, were some time ago considered hidden gems as they offered good value for less money compared to malts. With a world-wide NAS grain whisky launch at 45 squid we can safely assume most gems have been excavated by now.
Also, "experts" and their "predictions" tend to behave a little like weather forecasts.

As for Beck's involvement in creating the whisky, I cannot imagine much other than marketing or at the most him sampling a few drams and telling which he likes best. After all it's no blend, but a grain from one distillery only.
I figure half of whiskybase's members could create a pretty decent - perhaps better? - whisky, given the tools.

But maybe, just maybe, it's the best thing ever created.

  Edited on 09-10-2014 at 00:16 am
Oh Laphroaig, where art thou?
Paddy Woodman
Member Senior Senior Member
Posted on 09-10-2014 at 08:58 am

the write up or marketing on that page has to be the biggest load of bollocks iv read in a long time, its presenting whisky for people who don't drink or know whisky at all.

from three different types of casks the only flavors the mention are imparted on the whisky are butterscotch and toffee, um what. and the bottle ... i thought he was about to down a glass of perfume. 
Nezzer
Expert Senior Senior Expert
Posted on 09-10-2014 at 13:11 pm

I don't doubt that single grain whisky is a future trend.... but it seems more of a novelty than something single malt drinkers will embrace and enjoy alongside their favorite single malts. If single grain tasted good enough to compete with single malt it would have been marketed years ago. Right?

www.whiskyhead.com
karloff
Specialist Specialist
Posted on 09-10-2014 at 14:16 pm

As Paddy says, it's for people who don't know much about whisky, but that is a hell of a lot of people and I think it is a master stroke by Diageo to get Beckham involved. With Becks been the ex England captain, i don't think it will do well in Scotland, any patriotic Scot won't touch it with a barge pole. But, Beckham is hero worshiped in certain parts of the world, like the far east and I think it will do very well there. I personally wouldn't buy it but it would be interesting to try it.

Paddy is also right about it looking like something you would splash on your face after a shave.

I'd rather have a bottle in front of me than a frontal lobotomy. Tom Waits
oscarswanson
Member Senior Senior Member
Posted on 09-10-2014 at 17:38 pm

My local store has one of these on the shelf at $190.00. I wonder if it's worth a taste? Does seem a little pricey.

I have no clues as to what this would taste like.

North of Scotland 43yr 1964 Scott's Selection Single Grain Whisky

http://thekrav.blogspot.com/2012/07/not-single-malt-report-north-of.html


Offically retired My Collection
dave3
Expert Senior Senior Expert
Posted on 10-10-2014 at 20:54 pm

Beckham promoting whisky ?  Sounds like Saville promoting childcare.

karloff
Specialist Specialist
Posted on 12-10-2014 at 10:08 am

I was at a whisky festival yesterday and I tried the Club Haig, it was awful, it had this strong sickly buttery taste that just sticks to the mouth. Even the bloke who was promoting it thought it was crap.

I'd rather have a bottle in front of me than a frontal lobotomy. Tom Waits
WhiskyLovingPianist
Connoisseur Connoisseur
Posted on 14-10-2014 at 23:30 pm

At the recent TWE Whisky Show ’14, the Glenrothes 7yo by Adelphi was the first to bottle to sell and was the first bottle to sell out, beating the Karuizawa’s on the second count. By the same token, not a single bottle of Club Haig had been purchased. Well done malt heads!


Voting with your wallets is the kind of language companies will listen to with upmost interest. Keep up the good work!


  Edited on 14-10-2014 at 23:48 pm
karloff
Specialist Specialist
Posted on 07-11-2014 at 17:27 pm

I have just been reading an interview with David Beckham in Whiskeria magazine about Club Haig. He just answers every question with the same sort of answer,about the many ways you can enjoy it. He also keeps calling it the liquid for some reason and talks about how complexes it is and it is clearly not.

I do like Becks but he is just a very expensive Diageo puppet

  Edited on 08-11-2014 at 00:11 am
I'd rather have a bottle in front of me than a frontal lobotomy. Tom Waits
brian mac
Member Senior Senior Member
Posted on 07-11-2014 at 19:38 pm

A friend who has 12 years experience of working for a certain independent whisky company in edinburgh and doing his own private tastings said it is in his top 10 worst whiskies ever.

karloff
Specialist Specialist
Posted on 13-12-2014 at 09:28 am

The new Club Haig advert with Becks has been on TV a lot lately and there are people holding the bottle and people holding glasses but there is nobody actually drinking the stuff.

I'd rather have a bottle in front of me than a frontal lobotomy. Tom Waits
mrgood
Expert Junior Junior Expert
Posted on 17-12-2014 at 21:44 pm
It's too bad Ralfy doesn't review stuff he rates poorly once in a while. A forthright Ralfy review of the Blue Perfume would be interesting.

Whisky Wednesday did do a review for it.  In short, he gave it a big ole "meh".  Pretty much as expected.  Though he does make a good point that it's not really targeted at maltheads.  It's an entry-level whisky, meant to lure non-whisky drinkers and mixers over to the cause.  In other words, they're wielding Beckham in the same manner MLS did, using his popularity to get new people interested in the genre.  In that regard it will probably accomplish the intended result.   However...

"My local store has one of these on the shelf at $190.00"
This is &#%ing ridiculous.  An entry-level product at luxury prices? It might be worth a quarter that, at most.  Is the store really suggesting Haig Club is on par with the Macallan 18s of the world?  Laughable.
karloff
Specialist Specialist
Posted on 07-12-2015 at 00:22 am

I see they are still pushing Club Haig for the Christmas sales,dead horse and flogging spring to mind. I have noticed,when I go to the supermarkets,the price is creeping down all the time.As the late Mel Smith said "I buy the financial times, because I have a pink bathroom"

I'd rather have a bottle in front of me than a frontal lobotomy. Tom Waits
lincolnimp
Connoisseur Connoisseur
Posted on 07-12-2015 at 10:20 am
karloff wrote:

I see they are still pushing Club Haig for the Christmas sales,dead horse and flogging spring to mind. I have noticed,when I go to the supermarkets,the price is creeping down all the time.As the late Mel Smith said "I buy the financial times, because I have a pink bathroom"


Karloff, the bottle looks like Blue Stratos or Denim for men aftershave bottle.

Joking aside, they should be giving it away with every box of large cornflakes , but they would have to be good cornflakes to get me interested in that purchase.

  Edited on 07-12-2015 at 10:23 am
Whisky Hamster
Member Senior Senior Member
Posted on 07-12-2015 at 17:59 pm

Should've called it 'Haig's Fool's Gold'.

Oh Laphroaig, where art thou?
mrgood
Expert Junior Junior Expert
Posted on 07-12-2015 at 20:45 pm

Isn't "haig" kind of  the sound you make when you're building up a loogie?

z-imaging
Connoisseur Connoisseur
Posted on 07-12-2015 at 20:46 pm

BTW Haig's advert is pretty nice, very well made. But it tastes just like sh*t

A lot of brands are doing a re-branding these days. Tomatin is stepping in this direction too... paying more just for a shiny box is the last thing we need

lincolnimp
Connoisseur Connoisseur
Posted on 07-12-2015 at 21:56 pm
mrgood wrote:

Isn't "haig" kind of  the sound you make when you're building up a loogie?


What`s that , please educate me?



Bart&Claudia
Member Senior Senior Member
Posted on 07-12-2015 at 23:36 pm
lincolnimp wrote:
mrgood wrote:

Isn't "haig" kind of  the sound you make when you're building up a loogie?


What`s that , please educate me?



C'mon, read from the context happy 

mrgood
Expert Junior Junior Expert
Posted on 08-12-2015 at 00:36 am
lincolnimp wrote:
mrgood wrote:

Isn't "haig" kind of  the sound you make when you're building up a loogie?

What`s that , please educate me?

heh, damn, a swing and a miss... a sure-fire sign a joke doesn't work, when it requires explanation.  happy  

just google loogie.  googleloogie?
lincolnimp
Connoisseur Connoisseur
Posted on 08-12-2015 at 01:09 am
mrgood wrote:
lincolnimp wrote:
mrgood wrote:

Isn't "haig" kind of  the sound you make when you're building up a loogie?

What`s that , please educate me?

heh, damn, a swing and a miss... a sure-fire sign a joke doesn't work, when it requires explanation.  happy  

just google loogie.  googleloogie?

I thought it might be, but was not sure,  oh well, you live and learn, I must get me one of them urban dictionaries.
 I suppose I should have asked my son, he comes out with all sorts that I have no idea about - Doh



karloff
Specialist Specialist
Posted on 08-12-2015 at 09:53 am
lincolnimp wrote:
mrgood wrote:
lincolnimp wrote:
mrgood wrote:

Isn't "haig" kind of  the sound you make when you're building up a loogie?

What`s that , please educate me?

heh, damn, a swing and a miss... a sure-fire sign a joke doesn't work, when it requires explanation.  happy  

just google loogie.  googleloogie?

I thought it might be, but was not sure,  oh well, you live and learn, I must get me one of them urban dictionaries.
 I suppose I should have asked my son, he comes out with all sorts that I have no idea about - Doh





It's ok Lincolnimp, I didn't get it either, it's hockle where I come from ha....

I'd rather have a bottle in front of me than a frontal lobotomy. Tom Waits
You need to join this group before you can add a reply

Whiskybase

Whiskybase is founded in 2007 with the goal to create the biggest resource of whisky information in the world. A community driven website built by and for whisky enthusiasts.  




Whiskybase B.V. 
Zwaanshals 530 
3035 KS Rotterdam 
The Netherlands 

KVK: 52072819
VAT: NL850288836B01

Copyright © 2018


Forgot your password?

Login